Sports Brand for JJB

Sep 23, 2011 by     No Comments    Posted under: Uncategorized

When I was contracted at JJB, I was asked to design some ideas for a sports brand label which would be on various sport items throughout the stores. It was to illustrate the lower end of the budget on the sports equipment, but it wasn’t to have a cheap feel about it,as this may make the consumer feel less confident in the quality of the range. It also had to be generic as it would be across all male/female products.Here are the ideas I came up with:

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